Framer Auth Pricing: What It Actually Costs to Add Login to Your Site

• Auth Plugin's Framer auth pricing starts at $0 for up to 100 identities on one site, then $19/month (1,000 identities, 5 sites), then $49/month (10,000+ identities, unlimited sites).
• A DIY build with Firebase or Supabase looks free on the surface but costs developer time, not a subscription, and that time is the real price.
• Outseta and Thenty both add authentication as part of a bigger CRM or payments platform, priced by contact or user count, and both take a transaction fee on payments.
• The cheapest option depends on what you're actually gating: a few private pages, or a full paid membership business.

"Framer auth pricing" is a confusing search, because the honest answer depends on what you're comparing it to. Against a subscription, Auth Plugin's numbers are simple. Against "free," a DIY build has hidden costs that never show up on a pricing page. This breaks down what you'd actually pay for each path.

Auth Plugin has three tiers, priced by identities and by number of sites. An identity means an account, not a session or a page view: someone signs up once and counts as one identity no matter how often they log back in.

Every tier includes the full component library, not a stripped-down free version with core features locked behind a paywall. What changes between tiers is scale (how many identities, how many sites) and, from Pro up, advanced access control for tiered permissions. There's no transaction fee on any tier, since Auth Plugin doesn't process payments itself.

For most single-site projects gating a handful of pages, the free tier covers it. The moment a site is doing business (a client project, a paid community, a SaaS product), the identity count usually decides which paid tier fits.

Firebase and Supabase are both free to start, and that's true. What isn't free is wiring them into a Framer site by hand: a database schema, an auth provider connection, password hashing, duplicate-account checks, session handling, and a password-reset flow that's separate from sign-up but expected from day one.

None of that is a Framer skill. It's backend development, and it's the exact wall Auth Plugin's own audience runs into first, per the site's setup guide: people try Firebase or Supabase, get stuck on the backend half, and either hire it out or look for a no-code alternative.

Hiring a freelance developer to build and maintain that layer typically costs more, over a project's life, than a subscription that includes it already. The database itself might stay in a free tier for a while, but the time to build and the time to maintain it (session bugs, a forgotten password-reset edge case, a security patch) is the real bill, it just doesn't arrive as a monthly invoice.

DIY still makes sense in one real case: a team with backend developers already on staff, or auth requirements custom enough that no pre-built tool covers them. At that point the "cost" is time the team was going to spend anyway, not new spend.

Outseta connects to Framer as a script embed, not a native plugin, and prices by contact count, starting at $47/month for up to 1,000 contacts (or $37/month billed yearly), rising to $87/month for 5,000 contacts and $127/month for 10,000. Every tier adds a transaction fee on top, 2% on the entry tier and 1% on the rest.

Outseta bundles authentication with payments, CRM, email marketing, help desk, and reporting. That's a fair trade if a site needs all of it. It's a lot to pay for if the actual need is: let people log in and see a private page.

At the 1,000-identity mark, Auth Plugin's Pro tier is $19/month with no transaction fee. Outseta's comparable contact tier is $47/month (or $37 billed yearly) plus 2% of whatever moves through it. The gap widens the more a site processes in payments, since that fee compounds on top of the subscription.

Thenty is a native Framer plugin, closer in setup to Auth Plugin than Outseta is. Its Launch tier is $24/month billed annually (about $288/year) for up to 1,000 users on one site, with a 1.5% transaction fee and a 14-day trial. Higher tiers (Grow, Scale) exist for larger user counts, though Thenty doesn't publish exact pricing for those beyond the Launch tier.

Thenty's pitch is membership sites with payments built in: Stripe checkout, subscriptions, a CRM-style member dashboard. If a site is selling access to content, that bundling has real value.

If the site only needs login, gated pages, and profile management, without payments running through the auth layer itself, Auth Plugin's free tier or $19/month Pro tier covers the same identity range without a transaction fee attached.

Lining the three options up at the same identity count makes the gap easier to see. This assumes $2,000/month in payments moving through the site, a reasonable estimate for a small paid membership, so the transaction fee has something to apply against.

The subscription price alone understates the difference. Once payments are actually flowing through a platform that takes a percentage, the transaction fee usually outweighs the base subscription within the first year. This math only applies if a site is running its payments through Outseta or Thenty directly; if checkout stays in Stripe or another processor and Auth Plugin only handles login and gating, there's no equivalent fee to add.

Auth Plugin fits when:

• The core need is login, sign-up, and gated pages, not payments
• Pricing runs through a separate tool (Stripe directly, Lemon Squeezy, a course platform) or isn't needed yet
• A predictable flat rate matters more than a bundled feature set

Outseta or Thenty fit when:

• Payments, CRM, and member communication all need to live in one platform
• The transaction fee is worth it to avoid stitching multiple tools together
• The project is a membership or SaaS business where those extras get used, not just paid for

The component library doesn't shrink on the free tier. What scales up is identity and site limits, plus advanced access control starting at Pro.

• Basic (free): the right starting point for a single site testing out authentication, a small client project, or a personal build under 100 users
• Pro ($19/month): fits a growing membership site, a small SaaS, or an agency managing a handful of client sites under one account
• Scale ($49/month): built for sites expecting to cross 10,000 identities, with usage-based overage instead of a hard wall once that limit is hit

Because every tier ships the same 13 components, moving from Basic to Pro is a scale decision, not a feature unlock decision, outside of advanced access control.

Is Auth Plugin really free to start?
Yes. The Basic tier is $0 for up to 100 identities on one site, with the full component library, no feature-limited trial.

Does Auth Plugin take a cut of payments?
No. Auth Plugin doesn't process payments, so there's no transaction fee on any tier. Payment processing is handled by whatever checkout tool the site already uses.

What happens if a site outgrows its identity limit?
On Scale, overage bills at $0.004 per additional identity. Basic and Pro overage handling isn't published yet; check the pricing page for the current terms before assuming.

Is Outseta or Thenty ever the cheaper option?
For a site that already needs payments, CRM, and email marketing as separate line items, bundling them can cost less than paying for four separate tools. For auth alone, both come out more expensive than Auth Plugin at comparable user counts once the transaction fee is counted.

Do I need a developer to set any of this up?
No, for Auth Plugin: it's drag-and-drop components, covered in the setup guide and the full docs. A DIY Firebase or Supabase build is the option that needs developer time.

Framer auth pricing isn't one number, it's a comparison between a flat subscription, a bundled platform with a transaction fee, or unpaid developer time. Auth Plugin's free tier covers small projects outright, and its $19 and $49 tiers stay flat and predictable at the identity counts where Outseta and Thenty start adding a percentage cut on top. If payments aren't part of what you're gating, that's the cost difference that matters most. Full details and current numbers live on the pricing page, including how a membership site fits into any of the three tiers.